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Process
Overview
Restaurant AO aspired to be a trailblazer in the local dining scene, aiming to procure a Michelin star at the earliest. Our challenge was to articulate this vision into a cohesive brand identity that exuded sophistication and exceptional quality, signifying the high-end dining experience Restaurant AO intended to offer.
What the client wanted
The client envisaged a comprehensive branding strategy that encompassed every customer touchpoint, from logo design and menu aesthetics to social media presence and email marketing. They also required a bespoke CRM system and a responsive website to streamline their operations and customer interactions. Moreover, a key objective was to ensure Restaurant AO's prominence across review sites and inclusion in the prestigious Michelin Guide.
What we did
• Conceived an elegant logo design that perfectly embodied the restaurant's elite image.
• Crafted brand guidelines ensuring consistency in brand presentation across all channels.
• Designed an aesthetically appealing menu that reflected the culinary finesse of Restaurant AO.
• Devised a robust brand strategy to navigate the restaurant towards its Michelin star goal.
• Streamlined social media communication and email marketing to foster brand engagement.
• Created a custom CRM system for efficient management of customer relationships.
• Developed a responsive website to offer seamless user experience across devices.
Results
Our journey with Restaurant AO resulted in a sterling brand that continues to dazzle the high-end dining scene.
• The brand, with its unique logo and cohesive visual language, made an impressive impact, eliciting rave reviews across platforms.
• The robust brand strategy steered Restaurant AO towards its goal, culminating in a feature in the Michelin Guide.
• Our comprehensive social media and email marketing strategies boosted the brand's visibility and patron engagement.
• The custom CRM system enabled the restaurant to manage customer relationships more efficiently, enhancing service quality.
• The responsive website, with its intuitive design, further solidified the brand's digital presence, contributing to a 5-star rating across review sites.
