Refurbished tech, rebuilt trust. An identity that makes second-hand feel first-rate.
- Brand identity
- Guidelines
- Retail & out-of-home
- Print collateral
EazyPhone sells refurbished phones in a market full of grey-market resellers and broken promises. The brand had to do the heavy lifting: clean, confident and consistent everywhere a customer meets it, from the bus stop to the box in their hands.
The challenge
Refurbished tech carries baggage. Buyers assume scratched screens, dead batteries and warranties that evaporate the moment something goes wrong. EazyPhone's product was genuinely better than the market's reputation, but its brand looked like everyone else's. In a category built on doubt, looking generic reads as untrustworthy.
The approach
We built the identity around one idea: make second-hand feel first-rate. A clean, confident mark, a tight palette and typography with the polish of a flagship launch, not a clearance bin. Then we systemised it with guidelines covering every touchpoint, from billboards and bus stops to lanyards, business cards and the unboxing itself, so the brand holds its nerve wherever a customer meets it.
The outcome
EazyPhone now walks into the market looking like the category leader rather than another reseller. One consistent system runs from out-of-home to the box in the customer's hands, and every new piece of collateral starts from the guidelines instead of a blank page.
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