Privacy Policy

This Privacy Policy explains how Milktree(“we”, “us”) collects, uses and protects information when you visit milktreeagency.com(the “Site”) or book a free brand audit with us. We are a UK-based brand & design studio and act as the data controller for the personal data described here.

Information we collect

• Booking details — when you book a brand audit, the name, email and any details you provide through our scheduling provider (Cal.com).
• Usage & device data — pages viewed, clicks, approximate location, browser and device type, and similar analytics data.
• Advertising identifiers— marketing click IDs and parameters present in the URL when you arrive (for example Meta’s fbclidand UTM tags), stored in your browser to attribute enquiries to the campaign that referred you.
• Technical data shared with advertising platforms — to measure ad performance we may send a hashed (pseudonymised) version of identifiers such as your IP address and user-agent to Meta via its Conversions API. These are hashed before transmission and used only for conversion matching.

Cookies & tracking technologies

We use the following third-party tools, each of which may set cookies or use local storage:

• Meta Pixel & Conversions API (Meta Platforms, Inc.) — to measure and optimise our Facebook/Instagram advertising. The Pixel (browser) and Conversions API (server) are deduplicated via a shared event ID.
• Google Analytics 4 (Google LLC) — to understand how the Site is used.
• Microsoft Clarity (Microsoft Corporation) — for aggregated usage analytics and session insights.
• Cal.com — to schedule and manage your brand-audit booking.

How we use your information

• To respond to enquiries and deliver the free brand audit you request.
• To measure, attribute and improve our advertising and the Site.
• To operate, secure and improve our services.

Legal bases (UK GDPR)

We rely on consent for non-essential analytics and advertising cookies, legitimate interests for running and securing the Site and measuring our marketing, and performance of a contract / pre-contract steps when you book an audit. You can withdraw consent at any time.

Sharing

We share data with the service providers named above (Meta, Google, Microsoft, Cal.com) acting as processors or independent controllers for the limited purposes described. We do not sell your personal data.

Retention

We keep booking and enquiry data for as long as needed to provide our services and meet legal obligations, and analytics/advertising data in line with each provider’s standard retention periods.

Your rights

You have the right to access, correct, delete or restrict processing of your personal data, to object to processing, and to data portability. You can also opt out of ad tracking through your browser settings or the platforms’ own tools, and complain to the UK Information Commissioner’s Office (ICO).

Contact

For any privacy request or question, email info@milktreeagency.com.