Mortgages, minus the migraine. A brand that makes buying a home feel simple.
- Brand identity
- Campaign system
- Out-of-home
- Broker collateral
Mortgage brokers all sound the same. Mint's brand and always-on campaign system cut through with plain language and a fresh visual world, flexible enough to run from broker kits to city billboards without losing its voice.
The challenge
Every mortgage broker promises the same things in the same voice: rates, jargon and stock-photo families on doorsteps. Mint needed to sound like a human in a category that sounds like a call centre, and it needed a system that could keep that voice consistent across an always-on campaign, not just one launch moment.
The approach
We stripped the language back to how people actually talk about buying a home, then built a fresh visual world around it: a distinctive palette, confident type and photography with warmth instead of gloss. The system was engineered for flexibility from day one, so the same voice and toolkit runs from broker welcome kits and rate cards up to city billboards without drifting off-brand.
The outcome
Mint now owns a voice its competitors can't borrow. The always-on system means every new campaign starts from an established world rather than a rebrief, and the brand reads as clearly on a broker's desk as it does across a street.
Want work like this on your brand?
One subscription, every kind of design. Your first request could be back this week.
200+ brands built · 6 years as an agency · No contracts · Pause anytime
Next project
Zillwoods
Brand Identity