Melt — Brand Identity
Brand Identity

Melt

  • Brand identity

We developed a complete brand identity for Melt, an independent pizza restaurant. The project focused on creating a distinctive visual direction that reflected the personality of the business and gave the restaurant a recognisable presence.

The finished identity provided Melt with a consistent brand that could be carried across its marketing, communications and customer touchpoints.

Melt Pizza Co branded pizza boxes with hands reaching for slices
Customer reading the Melt Pizza Co printed menu
Melt Pizza Co branded corduroy cap on a pizza box topping checklist
Melt Pizza Co pizza box designs arranged on a red background
Open Melt Pizza Co box with checkerboard trim revealing a pizza slice
Melt mosaic-tiled pizza oven in the brand red
Melt Pizza Co menu design with pizzas, wings, sides and shakes
Customers sharing a pizza in Melt Pizza Co branded t-shirts
Melt Pizza Co A-frame menu sign on the pavement
Melt Pizza Co hand-drawn brand illustrations of pizza, chef and pizza oven

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Brand Identity