Get the direction right.
Understand your business, audience and ambitions. Agree what the brand needs to say and where it needs to work.
Brand Build
Your next chapter. A brand built for it.
Positioning, a complete visual identity, five applications and guidelines. £3,499 +VAT, fixed. Four to six weeks.
Discuss my Brand BuildStart with an enquiry. We confirm the fit, scope and next step before you book.
Is this for you?
For a new business, a new direction or an identity you have outgrown.
- You need a complete identity, rather than a small refresh.
- Your business has changed and the brand needs to catch up.
- You want one system for your team, your suppliers and your customers.
If your identity is already sound and one part needs attention, the Brand Reset Sprint may be a better starting point.
Explore the SprintOur work in practice
An identity with a clear point of view.
AgencyNurse puts nurses at the centre of the brand. Its wordmark, monogram and blue palette connect the stationery, campaigns and digital experience. This wider project shows our approach. Its full scope is not included in every Brand Build.
Explore AgencyNurse
The scope
Clear before we start.
Know what is included, what you need to provide and how the work will move forward.
- Positioning
- Work through who the brand is for, what it needs to communicate and how that should guide the design. The brief sets the agreed positioning work.
- Visual identity
- A connected logo system, colour palette and typography. We develop the visual direction around the business and its audience.
- Five applications
- Apply the identity to five agreed touchpoints. We choose these around where customers meet your business and confirm the formats and page counts in the brief.
- Brand guidelines
- A practical reference for using the identity consistently, including the logo, colours, typography and agreed application examples.
- Reviews
- Two review rounds per stage. We collect feedback before moving to the next stage. Extra work is agreed and priced in advance.
- Handover
- Final artwork, editable files and exports for the agreed scope. We identify any third-party fonts or images that need their own licence.
- Investment
- £3,499 +VAT, fixed. 50% to start. 50% on delivery. The Sprint credit applies when you step up within 30 days of Sprint handover.
Milktree provides design. Website development is separate. Print production, photography and third-party licences are confirmed separately if needed. Work beyond the agreed brief is priced before it starts.
How we work
A clear next step.
At every stage.
From the first brief to the final files. Choose the way of working that fits your business.
Brand Build · £3,499 +VAT, fixed · Four to six weeks
Build the identity.
Develop the logo, colour, type and visual direction as one connected system.
See it in your world.
Bring the identity to five agreed applications. Review the work at each stage.
Give your team a clear system.
Receive the final files and guidelines, ready to share with the people using your brand.
A connected next step
Your £799 sprint fee comes off a Brand Build if you step up within 30 days of Sprint handover.
Start with a focused refresh or go straight to the full identity.
A few good questions
Clear before
we start.
Can you build a brand from scratch?
Yes. Brand Build is suitable for a new identity or a rebrand. We agree the business goals and scope before the project starts.
How is this different from the Sprint?
The Sprint tightens an existing identity around a focused brief. Brand Build includes positioning, a complete identity, five applications and fuller guidelines, with two review rounds per stage.
Are naming and copywriting included?
Please tell us if you need either. We confirm those needs separately in the brief rather than assuming that a full naming or copywriting project is included.
Is a website included?
Website design can be discussed as part of the application scope, with its pages and screens agreed first. Website development is a separate service. Your developer or one of our partners can build the approved design.
What are the five applications?
They are the five touchpoints agreed for your business. These could include stationery, signage, packaging, menus, social templates or a deck. Their size and complexity are set in the brief before work begins.
How do reviews work?
Each stage has two review rounds. Gather feedback from your stakeholders so we can resolve it together. Work beyond the agreed scope is priced before it starts.
Can you support us after the launch?
Yes. Essentials provides ongoing design from £1,499 +VAT a month, with one request in progress at a time. It is a separate monthly service.
Your next chapter
Good business.
A brand to match.
Let’s bring your brand up to where your business is.
A clear scope. The right support. Every final file yours.