Start with the brief.
A call and questionnaire help us understand the business, the existing identity and the three applications.
Brand Reset Sprint
One focused refresh. A brand that holds together.
Bring your existing logo, colour and type into line, then carry the result across three key applications. £799 +VAT. Two weeks.
Discuss my SprintStart with an enquiry. We confirm the fit, scope and next step before you book.
Is this for you?
For a business with an existing identity that has drifted.
- Your signs, stationery and social posts look like different businesses.
- You have a usable identity and need a focused refresh.
- You want one clear scope and a practical set of files.
Starting from scratch or changing your positioning? Brand Build gives us room to work through the whole identity.
Explore Brand BuildIllustrative Sprint example
One clear identity. Put to work.
Brookfield Plumbing & Heating is a mock brief, not a client case study. The example shows a focused identity applied to a vehicle, clothing and a social cover. All business details shown are part of the concept.
The design system
A clear reference for the next piece.
A colour and type extract from the supplied mock guideline sheet. A real Sprint includes a one-page guide, editable final artwork and the three applications agreed in the brief.
This is an illustration of design scope. Vehicle fitting, garments and other production costs are confirmed separately.
The scope
Clear before we start.
Know what is included, what you need to provide and how the work will move forward.
- Starting point
- Bring your current logo, brand files and examples of what is no longer working. We agree the focus and required files before the work starts.
- Identity refresh
- Logo lock-ups, colour and type brought into line. A focused refresh of an existing identity, rather than a full positioning and identity project.
- Three applications
- Three agreed uses of the refreshed identity, such as a business card, social template or vehicle artwork. Formats, sizes and page counts are agreed in the brief.
- Design direction
- Two directions to choose from before we develop the selected route.
- Revisions
- One round of feedback on the selected direction. Extra rounds or another item are priced and agreed before we do them.
- Handover
- Editable final artwork, usable exports and a one-page guideline sheet. Any third-party assets and licence requirements are identified with the handover.
- Timing and payment
- Two weeks. Paid in full to book. We confirm the start date, review points and files needed before booking.
Milktree provides design. Website development is separate. Print production, photography and third-party licences are confirmed separately if needed. Work beyond the agreed brief is priced before it starts.
How we work
A clear next step.
At every stage.
From the first brief to the final files. Choose the way of working that fits your business.
Brand Reset Sprint · £799 +VAT, one-off · Two weeks
Choose a direction.
We show two directions. You choose one before we develop the design in full.
Review the details.
See the chosen identity and applications together. Send one clear round of feedback.
Put it to work.
Receive the final editable artwork, exports and one-page guideline sheet.
A two-week schedule with agreed review points. We confirm the start date and any effect of late files or feedback with you.
A connected next step
Your £799 sprint fee comes off a Brand Build if you step up within 30 days of Sprint handover.
Start with a focused refresh or go straight to the full identity.
A few good questions
Clear before
we start.
Can you work with our existing logo?
Yes. That is the starting point for the identity Sprint. Share the best files you have. We will check whether they are suitable before agreeing the work.
What counts as one application?
One agreed use of the identity, with its format and size set in the brief. A multi-page deck, a set of ad sizes or a website is not automatically one small application. We agree those limits before you book.
Can the Sprint focus on a deck or homepage?
We can discuss a deck or homepage as an alternative focus. It replaces the identity refresh scope, rather than being added to it. Pages, screens and handover files must be agreed before booking. Website development is separate.
What happens after the included revision?
We review any further requests with you and agree the price before doing extra work.
When does the two-week period start?
We agree a start date once the brief and required files are ready. The schedule includes review points. If files or decisions arrive late, we agree the effect on delivery with you.
How does the Brand Build credit work?
Your £799 Sprint fee is credited towards a £3,499 +VAT Brand Build if you step up within 30 days of Sprint handover. We confirm the credit and payment details when you book the next project.
Your next chapter
Good business.
A brand to match.
Let’s bring your brand up to where your business is.
A clear scope. The right support. Every final file yours.
Brand Reset Sprint£799 +VAT · Two weeks
Discuss my Sprint