Growth you can see from the street. Signage and out-of-home for a sales team on the up.
- Brand identity
- Signage
- Out-of-home
SaleSprout builds outbound sales engines for B2B companies. Its own brand had to look like the growth it sells: a fresh, energetic system rolled out across office signage, rooftop displays and city billboards.
The challenge
SaleSprout sells growth, the outbound engines that fill B2B pipelines, but its own brand didn't look like it was growing. For a company whose product is confidence, an anonymous visual identity was a credibility gap every prospect could see before the first call.
The approach
We built a system with the energy of a sales floor on a good month: a fresh palette, an optimistic mark and typography that moves. Then we put it where growth gets noticed. Office signage, rooftop displays and city billboards turned SaleSprout's own premises and skyline presence into the case study it pitches with.
The outcome
SaleSprout's brand now makes the argument before the sales team does. The identity reads as a company on the up from street level, and the signage system scales with each new office rather than being redesigned for it.
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